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Long March Tire Strengthens Its Global Position Through Pakistan Partnership!

As the global tire industry continues to evolve, leading manufacturers are looking beyond their home markets to strengthen production, expand exports, and build deeper regional partnerships. One notable example is Long March Tire, which has expanded its presence in South Asia through its Pakistan partnership. Through Servis Long March Tyres, a joint venture between Servis Group and Chaoyang Long March, the company has established a strong foothold in Pakistan’s truck and bus radial tire sector. Today, SLM Tyres is recognized as Pakistan’s largest Truck & Bus Radial (TBR) tire manufacturer.

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Chaoyang Long March Tyre Co., Ltd.

Servis Long March Tyres Limited has also recently attracted strong market attention in Pakistan. Its IPO book-building phase was fully subscribed within just 5 seconds of opening, making it one of the fastest book-building transactions in the history of the Pakistan Stock Exchange (PSX). This remarkable response highlights investor confidence in the company’s business fundamentals, production capacity, export potential, and long-term growth strategy. The offering values the company at nearly USD 550 million, with management aiming to grow Servis Long March Tyres into a USD 1 billion company over the next two years.

Looking ahead, SLM Tyres has announced plans to establish a Passenger Car Radial (PCR) manufacturing facility, with commercial operations expected to begin in January 2028. The new plant will have an initial annual production capacity of 2 million tires, which is expected to rise to 2.5 million units in FY2029 and 3 million units by FY2030.

For buyers and distributors, Long March’s cooperation in Pakistan demonstrates the brand’s commitment to localized growth, long-term investment, and wider market accessibility. It also reflects how Chinese tire manufacturers are becoming more deeply integrated into global supply chains through joint ventures and overseas manufacturing partnerships. This kind of cross-border cooperation can strengthen production capacity, improve regional service, and build greater confidence among international customers.

Chaoyang Long March Tyre Co., Ltd is a Chinese tire manufacturer established in 2003 that focuses on the R&D, production, and sales of all-steel radial tires. Today the company has grown into a modern enterprise with annual production capacity of more than 4 million tires, with annual sales revenue exceeding RMB 4 billion, and a product portfolio under the Longmarch, Roadlux, and Supercargo brands, covering truck, bus, and engineering tires. Longmarch has a marketing network in more than 140 countries and regions worldwide.

Visitors who would like to learn more about Long March Tire and speak directly with the company are welcome to meet them at Hall 1 Booth 1582 during CITEXPO 2026. As a leading trade platform for the global tire and wheel industry, CITEXPO offers a valuable opportunity to connect face to face with manufacturers such as Long March Tire in Shanghai.

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