The 19th China International
TIRE EXPO 2024
4-6 September 2024
Shanghai China
Exhibitor Profile

Exhibitor Profile
参展商概况

Company Name
公司名称
Zhongce Rubber Group Co.,Ltd.
中策橡胶集团股份有限公司
Country/Region
国家/地区
Zhejiang Province, China
浙江省杭州市
Booth Number
展位号
Hall.1-1332

Company/Product description
公司/产品介绍:

Zhongce Rubber Group Co., Ltd. (ZC Rubber), headquarters in Hangzhou, China, ranks among the world's top 10 largest tire manufacturers, with four subsidiaries ZC Europe, ZC America, ZC Brazil and ZC Thailand to expand the global market step by step.

Value and Safe is the mission that ZC Rubber insists to meet global customers’ demands in different markets. ZC Rubber devotes to produce variety of valuable tires covering truck tire, passenger car tire, industrial tire, off road tire, agricultural tire, bicycle tire, motorcycle tire and ATV tire.

ZC Rubber focuses on the improvement on the tread design, formulation and performance based on advanced technology and its International Research and Development (R&D)team covering Japanese and Korean experts. More premium products will produced to hit the market by ZC Rubber.

9 plants in China and Thailand produce tire products to support the selling in more than 120 countries globally. On the way to the market expansion, ZC Rubber expands the channels not only on the retailer and wholesaler, but also the replacement and OE markets. The key customers include Schmitz-cargobull, DSV, Volvo and TIP Trailer in Europe, Vanguard in U.S and SAIC, SINO Truck, Geely and Changan Automobile in China.


中策橡胶集团有限公司成立于1958年,至今已经走过了半个多世纪,旗下拥有朝阳、威狮、ARISUN、好运、全诺、雅度等知名轮胎品牌。一直以来,中策致力于提供安全和高价值的产品与服务,并致力于成为世界上最受尊敬的轮胎制造商。

从2012年开始,中策连续7年名列世界轮胎制造商前十,并在国内轮胎行业占据第一的龙头位置。中策橡胶产品线涵盖卡客车轮胎、乘用车轮胎、摩托车轮胎、自行车轮胎、工业工程轮胎、ATV轮胎等,并获得众多权威测试机构的认可。公司配备了来自德国、美国等世界一流的技术设备,并充分发挥来自日本、韩国等专家团队的技术力量,因地制宜为不同市场研发制造适应当地环境的轮胎产品。

目前,中策拥有朝阳、建德、金坛、萧山、安吉、永固、清泉、泰国公司等轮胎及橡胶制品生产制造基地,为全球消费者源源不断输送丰富而优质的轮胎产品。生产制造作为价值链的核心环节,中策橡胶引入阿里云的人工智能ET工业大脑,打造工业4.0智能制造体系。专注于新工艺设计和新产品研发能力,提高轮胎产品的科技含量。

为加快推动公司在全球市场的布局,目前中策橡胶已在泰国、美国、巴西、德国分别设立了分公司,以四个国家为据点,全面开拓亚洲、北美、拉美及欧洲市场,多方位多途径提升当地市场的市场份额和品牌轮胎在消费者心中的知名度和美誉度。

公司产品销售覆盖160多个国家和地区,全球超过一万家公司与中策建立业务合作关系,获得了消费者的欢迎与认可。与此同时,公司大力拓展OE工厂和车队合作,尤其在欧洲地区获得越来越多车队的青睐,并与国际知名公司DSV 和Schmitz Cargobull开展战略合作。未来,中策将寻求与更多大型客户合作,开拓全球市场,为消费者提供更多优质、针对性的服务。

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